Understanding
Businesses succeed when they understand people, their cultural context, and how their lives intersect with brands and products.
We explore people’s behaviour, their stories, their priorities and motivations.
We mainly use qualitative research and ethnography to do this, through traditional, new or proprietary methodologies.
Interpretation
Businesses grow when they address the needs, desires and frustrations of their customers.
We look at the business objectives and where clients want to go, then use our expertise in analysing insights to plot the path forwards.
We help our clients identify opportunities based on our understanding of people and their cultural context.
Interpretation
Businesses grow when they address the needs, desires and frustrations of their customers.
We look at the business objectives and where clients want to go, then use our expertise in analysing insights to plot the path forwards.
We help our clients identify opportunities based on our understanding of people and their cultural context.
Action
Businesses are overwhelmed with data, but it’s only valuable if it’s actionable.
We assist client teams who need to put their insights into action by developing brand, product, communication or innovation strategies with them. We help clients build insights capabilities.
We have a tried and tested series of workshops, training and tools to support the insights into action process.